YC W24 · Series B
We rebuilt Greptile for enterprise. Six months later, it raised a $25M Series A.
Client
Year
Involvement
Brand Identity,
Product Design,
Website,
Sales Decks
Link
2×
Demo requests immediately after launch
$25M
Series A raised at $180M valuation, led by Benchmark
Greptile had the technology enterprise teams needed, but not the trust signals.
Where Greptile was
Greptile had YC backing, real technical depth and a product that could review complex codebases.
What it needed
A system that could explain the product quickly and feel credible to larger engineering teams.
What was not working
The brand, website and product story felt fragmented. Buyers had to connect the value for themselves.
Why it mattered
As Greptile moved upmarket, every unclear touchpoint added friction to a sale built on trust.
Critical challenge
01 / 02
Every touchpoint told a different Greptile story.
Problem
Greptile's technology had moved faster than the way the company presented itself. Brand, website and sales materials each told a slightly different story.
Why it mattered
Enterprise buyers do not separate the product from the company behind it. An inconsistent signal makes a capable platform feel like a risk.
What we did
We rebuilt the identity, positioning, website and sales system together. Clarity, durability and trust became the filter for every decision.
Outcome
Greptile had one coherent system for product, sales and investor conversations instead of a set of disconnected deliverables.
Critical challenge
02 / 02
Buyers saw the complexity before they saw the value.
Problem
AI code review crosses repositories, code context and review workflows. Showing all that complexity at once made the value harder to see.
Why it mattered
If a buyer could not understand the workflow quickly, the demo had to explain the interface before it could prove the outcome.
What we did
We simplified the hierarchy, clarified key paths and carried the same visual logic from the website into the product experience.
Outcome
After launch, demo requests doubled in the first week and the product story gave sales a clearer starting point.
In their own words.
Client testimonial
“Daksh is a tier-1 designer, with great taste, attention-to-detail, and strong product intuition. I highly recommend working with him.”
Daksh Gupta
CEO, Greptile
Then Greptile started sending other YC founders our way.
Beyond metrics, our work became Greptile's internal standard for how they present themselves across product, sales, and investor touchpoints.
Greptile began referring us to other YC founders. One introduction turned into several, and this collaboration became the foundation for our long-term partnerships across the YC ecosystem.
Today, we work closely with multiple YC-backed teams, helping them translate strong technology into clear, credible systems.
Want to talk about your own brand? Book a call.
Frequently asked questions
We build brands, websites and products for startups that need to command enterprise trust. Brand identity, website design, product design, design systems, motion and sales assets, all designed together as one system.
Greptile doubled demo requests in week one and raised a $25M Series A within six months of launch. Sully scaled 26x in 11 months after its redesign. Sainapse relaunched ahead of general availability and is now deployed by Fortune 500 companies including Ford and Freshworks.
Brand sprints take 2–4 weeks. Brand plus website projects take 6–8 weeks from kickoff to launch. We regularly deliver under hard deadlines like fundraise announcements and launch dates.
Brand sprints are $15,000. Brand plus website projects run $25,000 to $40,000. Retainers start at $6,000 a month. See current services and pricing on Contra.
You work directly with the team on Slack, with fast turnarounds and quick iterations. No account managers, no layers, no surprises.
Rarely. Most clients come to us with something functional that no longer matches their ambition. We keep what works and rebuild what holds you back.
Book a discovery call or message us on Telegram. We will review where you are today and tell you honestly what we would change.
