Sully: From Liability to Deal Closer in 11 Months
Client
Year
Involvement
Website Design,
Product Pages,
Motion Design,
SEO
Link
How Did We Approach the Project?
We treated this as a sales enablement problem, not a website redesign. Our focus:
Show, don't tell
Motion-driven explainers that demonstrate how AI agents work in real workflows
Enterprise clarity
Hospital executives don't read walls of text; they need visual stories
Consistent brand system
Unified design language across all touchpoints
Strategic SEO
Fixed structure and performance to support enterprise discovery
What Results Did Sully Achieve?
Immediate: Website became a sales asset, deals that stalled started moving
Month 1: One concept explainer page directly closed a major enterprise contract
Month 11: Scaled 26x, adding 20M+ minutes to healthcare workforce capacity
Funding: Raised $32M+ total at $150M valuation
Beyond metrics, the website became Sully's standard for how they present complex AI workflows to enterprise buyers.
What Happened After Launch?
Enterprise buyers began understanding the product before demos started. Sales conversations shifted from explaining workflows to discussing implementation.
The motion-driven pages became internal references for how Sully communicates product value across all channels.
Frequently Answered Question
We build brands, websites and products for startups that need to command enterprise trust. Brand identity, website design, product design, design systems, motion and sales assets, all designed together as one system.
Greptile doubled demo requests in week one and raised a $25M Series A within six months of launch. Sully scaled 26x in 11 months after its redesign. Sainapse relaunched ahead of general availability and is now deployed by Fortune 500 companies including Ford and Freshworks.
We work on startup timelines. Most engagements ship in weeks, not months, and we regularly deliver under hard deadlines like fundraise announcements and launch dates.
Scope drives pricing, so we quote per engagement. Book a discovery call and you will leave with a clear recommendation and a straightforward quote.
You work directly with the team on Slack, with fast turnarounds and quick iterations. No account managers, no layers, no surprises.
Rarely. Most clients come to us with something functional that no longer matches their ambition. We keep what works and rebuild what holds you back.
Book a discovery call or message us on Telegram. We will review where you are today and tell you honestly what we would change.
