We repositioned Streamline for enterprise, then scaled the brand across 200 pages.

Client

Streamline (AI Platform for Legal Operations)

Year

2026

Involvement

Brand Identity,

Positioning,

Website Design,

Design System

Streamline serif wordmark over a collage of legal AI product cards with a woman working at a desk

How Did We Approach the Project?

We focused on understanding the business before the visuals. Our focus:

Aligning on the future

Brand strategy anchored to the long-term vision

Understanding the competitive landscape

Finding where competitors won on perception alone

Building the positioning

Clear messaging, differentiators, and buyer personas

Designing a scalable system

One brand system powering hundreds of pages

Streamline website collage with desktop homepage, mobile mockup, and integration tiles
Streamline 'Built for how modern legal teams work' website section on a green textured background

What Results Did Streamline Achieve?

Launch: Refreshed brand shipped with the PR initiative

Customers: Positive feedback on the new experience

Pipeline: Stronger enterprise and Fortune 500 conversations

Scale: One design system across 200+ pages

The redesign was not just a visual update. It gave Streamline a digital presence that reflected the maturity of its product and supported its move toward larger enterprise customers.

Streamline document knowledge graph and Slack AI conversation cards on a green glass background
Streamline mobile integrations screen 'We work where your team already works'
Streamline homepage hero 'In-house legal runs on Streamline' on a tablet held in hands
Streamline integrations strip with Ironclad, Microsoft Teams, Slack, Salesforce, Jira, and DocuSign

What Happened After Launch?

The website became more than a marketing asset. Using a shared design system, we rebuilt over 200 pages across product, feature, industry, team, and resource sections while maintaining consistency throughout the experience.

As the product continues to evolve, the team now has a scalable foundation that supports future launches, new messaging, and ongoing growth without needing to redesign the website from scratch.

Streamline 'Built for how modern legal teams work' team page on a tablet held in hands
Streamline resources section 'Insight for legal operations leaders' on a green background
Streamline resources page on a laptop resting on a stone slab

Frequently asked questions

We build brands, websites and products for startups that need to command enterprise trust. Brand identity, website design, product design, design systems, motion and sales assets, all designed together as one system.

Greptile doubled demo requests in week one and raised a $25M Series A within six months of launch. Sully scaled 26x in 11 months after its redesign. Sainapse relaunched ahead of general availability and is now deployed by Fortune 500 companies including Ford and Freshworks.

We work on startup timelines. Most engagements ship in weeks, not months, and we regularly deliver under hard deadlines like fundraise announcements and launch dates.

Scope drives pricing, so we quote per engagement. Book a discovery call and you will leave with a clear recommendation and a straightforward quote.

You work directly with the team on Slack, with fast turnarounds and quick iterations. No account managers, no layers, no surprises.

Rarely. Most clients come to us with something functional that no longer matches their ambition. We keep what works and rebuild what holds you back.

Book a discovery call or message us on Telegram. We will review where you are today and tell you honestly what we would change.

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