We built the Henry Labs brand, then carried it across every touchpoint.
Client
Year
Involvement
Brand identity,
Positioning,
Website design and build,
Product design,
Design system,
Motion
Funding
You do not hand checkout to a company you do not trust.
That is the real design problem with Henry Labs.
A platform is trusting Henrylabs with the transaction, the customer data and a piece of its revenue. A nice logo was not going to be enough.
The company needed to look as serious as the infrastructure it was building. So we learnt the product, mapped the category and built the identity from there.
Kill the redirect. Own the checkout.
Henry Labs takes a shopper from discovery to cart to payment without sending them to another website.
That was the website story. Not a long explanation of commerce infrastructure.
We wrote and designed the page around the actual flow: product data, universal cart, embedded checkout and the analytics that come after. The product is technical. The pitch did not need to be.
Nobody opens a dashboard to hunt for data.
Henrylabs' partners opened the product to answer three questions.
How much did we sell? How much traffic came through? Who sent it?
The old dashboard buried sales, traffic and referrals. We helped plan the roadmap and designed V1 around putting those answers first.
The partner was not the shopper.
Partners wanted to know if Henrylabs was making them money.
Shoppers wanted to buy something without thinking about the infrastructure making it possible.
So we designed the dashboard for one job and the checkout for the other. The type, components and interaction rules stayed consistent, but the hierarchy changed with the user.
What we shipped
- Brand identity and positioning
- Website copy, design and build
- GTM and brand assets
- Partner dashboard
- Consumer checkout
- Product roadmap and design system
- Motion and showcase video
The brand got us in the door. The product became most of the job.
By the end, the website, dashboard and checkout finally looked like they came from the same company.
Brand, website and product by PIXELUP LABS. 2026.
Frequently asked questions
We build brands, websites and products for startups that need to command enterprise trust. Brand identity, website design, product design, design systems, motion and sales assets, all designed together as one system.
Greptile doubled demo requests in week one and raised a $25M Series A within six months of launch. Sully scaled 26x in 11 months after its redesign. Sainapse relaunched ahead of general availability and is now deployed by Fortune 500 companies including Ford and Freshworks.
We work on startup timelines. Most engagements ship in weeks, not months, and we regularly deliver under hard deadlines like fundraise announcements and launch dates.
Scope drives pricing, so we quote per engagement. Book a discovery call and you will leave with a clear recommendation and a straightforward quote.
You work directly with the team on Slack, with fast turnarounds and quick iterations. No account managers, no layers, no surprises.
Rarely. Most clients come to us with something functional that no longer matches their ambition. We keep what works and rebuild what holds you back.
Book a discovery call or message us on Telegram. We will review where you are today and tell you honestly what we would change.
