AI outbound
We made Valley's difference clear before the sales call.
Client
Year
Involvement
Web Design,
Motion Design,
Framer Development,
Sales Deck
Link
Why did Valley need a new website?
Where Valley was
Valley had a brand it liked. The homepage didn't explain the engine, and prospects kept asking how Valley differed from other LinkedIn tools.
What Valley asks its buyers to do
Let AI run outreach from their own LinkedIn account. Careless automation gets accounts flagged.
What they asked us for
A new homepage, a product-page template and a sales deck, inside Valley's existing brand.
Why it mattered
Sales leaders have been burned by automation tools. They buy the one that shows how it works.
Critical challenge
01 / 02
Valley's website had to answer the competitor question before the sales call.
Problem
HeyReach, Expandi and lemlist all automate LinkedIn. Prospects finished demos unsure what made Valley different.
Why it mattered
If the difference only shows up on the call, Valley loses everyone who never books one.
What we did
A landing page has about seven seconds to answer: what is this, why now, why you. So the page leads with results, names the category, shows the engine, then proves it. The engine is a visible flow: find, qualify, research, personalise, send. The comparison is concrete: a labelled reply-rate chart, and "migrated off" logos styled so they can't pass for customers.
Outcome
Live on 7 January 2026. Ten months on, Valley's team has rebuilt parts of it and kept the migrated-off band and the reply-rate comparison (checked 3 November 2026).
Critical challenge
02 / 02
The sales deck could only show what the product really does.
Problem
Product decks drift: callouts start promising features the screenshots can't show.
Why it mattered
A buyer who sees a feature on a slide and can't find it in the demo stops trusting both.
What we did
We locked the flow in low fidelity first. Then two rules: cut any callout without a matching screen, and use Valley's own product wording. The result is 18 slides plus an appendix of annotated screens.
Outcome
Every claim in the deck maps to a screen Valley can show live.
And this is where Valley ended up.
The site is a system Valley's team runs without us: every section a Framer component, testimonials synced across pages, and a product page that copies per feature.
Valley wrote its own copy and kept its brand. We designed and built the site, made the motion and designed the deck.
If your brand needs rebuilding from scratch, that's a different project. Valley's didn't, so we didn't touch it.
Web design, motion design, Framer development and sales deck design by PIXELUP LABS, 2025–2026.
If your prospects still ask how you're different after the demo, book a call.
Frequently asked questions
PIXELUP LABS redesigned Valley's website in 2025 and 2026, built it in Framer and designed Valley's sales deck, inside Valley's existing brand. Valley is an AI outbound platform backed by General Catalyst and Antler. The site went live on 7 January 2026.
We build brands, websites and products for startups that need to command enterprise trust. Brand identity, website design, product design, design systems, motion and sales assets, all designed together as one system.
Greptile doubled demo requests in week one and raised a $25M Series A within six months of launch. Sully scaled 26x in 11 months after its redesign. Sainapse relaunched ahead of general availability and is now deployed by Fortune 500 companies including Ford and Freshworks.
Brand sprints take 2–4 weeks. Brand plus website projects take 6–8 weeks from kickoff to launch. We regularly deliver under hard deadlines like fundraise announcements and launch dates.
Brand sprints are $15,000. Brand plus website projects run $25,000 to $40,000. Retainers start at $6,000 a month. See current services and pricing on Contra.
You work directly with the team on Slack, with fast turnarounds and quick iterations. No account managers, no layers, no surprises.
Rarely. Most clients come to us with something functional that no longer matches their ambition. We keep what works and rebuild what holds you back.
Book a discovery call or message us on Telegram. We will review where you are today and tell you honestly what we would change.
